Brunch Auto Meet

Overview
Brunch Auto Meet is a high-energy automotive event held at a karting track in Abidjan, blending the worlds of cars, motorcycles, and street food into one vibrant gathering. With auto shows, bike stunts, food vendors, and a growing fanbase, the event is designed to attract car lovers, families, and youth alike.

Challenge
The goal was to create a visual and promotional identity that would cut through the noise of the entertainment scene. The campaign needed to resonate with a wide audience, from die-hard gearheads to casual attendees, while also communicating the fun, community-driven spirit of the event. The challenge was to balance adrenaline with accessibility, and to make a local event feel like a large-scale happening.

Approach
We developed a bold, energetic identity using visuals inspired by speed, mechanics, and urban culture. This was rolled out across a multi-platform campaign including TV spots, radio ads, and a targeted social media strategy. Animated promos were created to build momentum online, while short, punchy messaging helped drive anticipation and ticket sales. The visual system flexed to accommodate different formats while keeping the core energy of the brand front and center.