Disco Folies
New York City, USA - 2021
Art Direction
Graphic Design
Illustration
Social Media Content
Overview
Disco Folies is a vibrant, immersive show production under the Uberhaus brand, blending the flamboyance of cabaret, the elegance of Art Deco, and the playful sensuality of burlesque. For the New Year's Eve edition at Fandi Mata in NYC, the goal was to reimagine the visual world of Disco Folies with a bold, celebratory energy.
Challenge
The challenge was bringing the Disco Folies brand to New York and reimagining it within the unique character of Fandi Mata. The visual identity needed to reflect both the brand’s extravagant spirit and the eclectic, textured aesthetic of the venue itself.
Approach
Textures from Fandi Mata’s distinctive tiles were incorporated into the graphic compositions, grounding the visuals in the space. Bright, poppy color palettes infused the illustrations with a sense of playfulness and decadence, creating a lush and celebratory mood. The final direction embraced theatricality, making each visual touchpoint, from flyers to story animations, feel like part of the show.
