CLÉMENT LOMBELLE
France - 2023-2024
Visual Identity Design
Social Media Design
Digital Marketing Strategy
Website Design
UX/UI Design
Packaging & Product Design
3D rendering & Visualization
Art Direction
Video Editing
Overview
Clément Lombelle is a refined accessory brand rooted in craftsmanship, class, and quiet confidence. Handcrafted in Champagnole, France, a region steeped in artisanal heritage, each piece is designed to be more than just functional. It is a wearable statement of precision, purpose, and elegance. With a philosophy grounded in classy pragmatism, the brand celebrates simplicity elevated through detail, where luxury lives not in excess, but in refinement.
Challenge
The creative challenge was to translate Clément Lombelle’s deeply artisanal, French heritage into a contemporary visual universe that feels globally relevant. The identity needed to walk the line between timeless and modern, speaking to a discerning, style-conscious audience across digital and physical mediums. From packaging to content creation, every touchpoint had to mirror the brand’s balance of understated elegance and bold intentionality.
Approach
We crafted a visual narrative that allows form to speak with quiet confidence. The packaging design is minimal in appearance yet rich in layers, each step of the unboxing experience carefully choreographed to feel intentional and luxurious. Social content and art-directed photoshoots followed a cinematic visual language: soft shadows, curated palettes, and clean compositions that invite viewers into a refined, tactile world. Meticulous 3D renderings captured the craftsmanship from every angle, elevating both presentation and perception. The strategy prioritized quality over quantity, favoring clarity, elegance, and storytelling across all digital platforms.
The Art of Unfolding
Packaging, Product Design & Social Experience
Every detail of Clément Lombelle’s packaging was crafted to echo the brand’s understated elegance and precision. Visually minimal but rich in layers, the unboxing experience unfolds in a sequence of refined gestures, each compartment and fold reinforcing the product’s value. Custom 3D modeling and renderings highlighted the craftsmanship of each piece, capturing light, form, and proportion with architectural clarity.
This elevated tactile world extended into digital content. Social media strategy was built around timeless visual storytelling, curated color palettes, soft cinematic lighting, and clean, confident framing. Art direction for photoshoots and motion content focused on restraint and sophistication, crafting an online presence that felt as considered as the products themselves. Strategy was rooted in refinement, not frequency, prioritizing clarity, cohesion, and quality across all platforms.
A Digital Reflection of Craft
Website Design, UX/UI & 3D Integration
The Clément Lombelle website was conceived as a seamless extension of the brand’s physical experience, simple, elegant, and immersive. The UX/UI emphasized spacious layouts, intuitive flow, and subtle transitions that guide the user gently through the brand’s world. Every design decision was made to slow the pace and elevate the browsing experience, reinforcing the brand’s refined, luxury tone.
To enhance product understanding and visual richness, high-fidelity 3D renders of the sunglasses were integrated into the site experience. These dynamic, photoreal assets offered visitors a deeper connection to the product, inviting them to explore its craftsmanship from every angle. The result is a digital platform that feels as tailored and intentional as the pieces it presents.
