Luna Hair Salon
Ottawa, Canada - 2025
Logo Design
Brand Design
Visual Identity Design
Hoarding Visual Design
Interior Design
3D Rendering
OVERVIEW
Luna is a contemporary hair salon based in Ottawa, Canada, offering refined services in a space designed to feel both elevated and approachable. From the logo to the interiors, every touchpoint reflects a brand built around self-expression, calm confidence, and modern elegance.
CHALLENGE
The challenge was to craft a holistic brand experience, where the logo, visual identity, and physical space all speak the same language. The goal was to create not just a look, but a feeling: one that’s serene, stylish, and memorable from the moment a client sees the storefront to the moment they sit in the chair.
APPROACH
Developed a visual system that balances softness and sophistication, using clean typography, gentle curves, and a starry night sky inspired, luxurious palette. The identity was designed to echo into the space itself, through hoarding visuals, signage, and a 3D rendered interior that extends the brand’s elegance into form and material. The result is a cohesive, sensory experience where visual design and environment come together in harmony.
A Space to Glow
The Idea Behind the Logo Design
The Luna logo was designed to reflect both the brand’s name and its essence: soft, modern, and quietly luminous. The primary wordmark features "Luna" in large, refined type, with “Hair Salon” delicately tucked beneath it, aligned to the bottom right. A crescent moon-shaped curve weaves through the letters, subtly echoing the shape and rhythm of the typography, an elegant nod to the lunar theme and the fluidity of hair itself.
The secondary logo presents a more balanced treatment, with “Hair Salon” given equal scale and weight to “Luna,” making it ideal for wider formats and horizontal signage. Both variations were used strategically across the storefront, interior signage, and printed materials, ensuring consistency while adapting gracefully to different spatial needs. Together, they form a brand signature that feels celestial, sculpted, and effortlessly elevated.
Designing Atmosphere
The Space Behind Luna
The interior design of Luna was envisioned as a natural extension of the brand, elevated, serene, and quietly expressive. Every material, curve, and color was selected to echo the softness of the visual identity, creating a space where clients could feel both relaxed and inspired. Through uniform lighting, upgraded finishes, and minimalist forms, the salon balances function and emotion, turning routine appointments into sensorial experiences. The 3D renderings allowed for a fully realized vision of the space before execution, ensuring cohesion across physical and visual touchpoints. More than just a backdrop, the interior is part of Luna’s identity, designed to leave a lasting impression through luxurious detail and thoughtful composition.
