Masharii
Abidjan, Côte d'Ivoire - 2024
Visual Identity Design
Social Media Design
Digital Marketing Plan
Animated content
Iconography
Overview
Masharii Corporation is a global real estate and project management company recognized for delivering high-quality developments across various international markets. I was commissioned to create a social media campaign promoting one of their real estate projects in Côte d'Ivoire, aimed at attracting potential investors and boosting regional brand visibility.
Challenge
Masharii’s brand needed to communicate both global expertise and local relevance. The challenge was to design a social media presence that felt premium and aspirational while remaining accessible to a diverse audience, including local investors unfamiliar with the brand.
Approach
We crafted a visually consistent and elevated social media campaign that reflected Masharii’s values of innovation, quality, and trust. The visuals combined architectural imagery, elegant typography, and a simple and muted color palette, aligning with Masharii’s corporate identity. Messaging focused on opportunity, growth, and international standards, positioning the development as a landmark investment in the region.
