SAFWA
Doha, Qatar - 2023
Art direction
Graphic Design
Social Media Campaign Design
Animated content
Overview
Safwa is a premium produce brand based in Doha, known for its commitment to freshness, quality, and nature-forward values. Our work focused on art direction, graphic design, and animated social content that brought Safwa’s vibrant offerings to life. Beyond aesthetics, the campaign was designed to drive engagement and direct audiences toward the brand’s newly launched app.
Challenge
The challenge was to translate the vitality of Safwa’s produce into a digital experience that was not only visually compelling but conversion-driven. We needed to balance freshness and storytelling with a clear user journey, using content that would engage, inform, and ultimately encourage users to explore the app for a seamless shopping experience.
Approach
We developed a bold, energetic visual language that mirrored the natural textures and colors of Safwa’s produce. Animated posts, seasonal highlights, and interactive stories were crafted to capture attention and funnel users toward app downloads. Each piece of content was optimized with clear CTAs and campaign rhythm, guiding viewers from scroll to store. The result: a digital presence that felt fresh, engaging, and action-oriented, rooted in Safwa’s promise of quality and convenience.
App Launch campaign
SEAMLESS & SEASONAL
The App Launch
To support the launch of Safwa’s mobile app, we developed a design-driven campaign that translated the brand’s freshness into digital action. Visual assets were tailored to highlight ease of use, seasonal offerings, and the convenience of shopping straight from the app. From custom app previews to animated tutorials, every touchpoint was designed to feel intuitive, vibrant, and true to Safwa’s nature-first identity, making the shift from social engagement to mobile experience feel effortless.
digital platform spotlight
FRESH IN MOTION
Social Media Content & Stories
Our social content strategy focused on rhythm, relatability, and rich visual storytelling. We produced a series of animated Reels and Stories that celebrated the beauty of everyday produce, playing with scale, movement, and organic forms to engage the viewer. Graphic elements echoed nature’s pace: crisp transitions, soft textures, and vibrant colors brought the brand to life in motion. These micro-narratives not only entertained but built trust, familiarity, and excitement around the Safwa lifestyle, inviting audiences to see fresh food differently.
product advertisement
