Social Wednesdays

Overview
Social Wednesdays is a summer event series crafted to bring color, music, and midweek celebration to Beirut’s nightlife. Built on a bright, sunny identity, it captures the joy of warm evenings and easygoing vibes, creating a space where the mood feels light and social energy flows freely.

Challenge
In a competitive event scene, the challenge was to develop an identity that stood out immediately, playful, modern, and unmistakably summery. The branding needed to be visually impactful across both digital and physical formats, with flexibility for animated and illustrated content.

Approach
We created a joyful and fluid visual system led by a wordmark logo paired with a simple wave, symbolizing movement, music, and the sea. This motif evolved into a key brand device, sometimes accompanied by umbrellas. A bright palette of bubble blues, citrus yellows, and strawberry pinks set the tone, while custom illustrations of lemons, waves, and sunshade icons brought added depth and charm. Flyer animations extended the visual language into motion, keeping the brand fresh, dynamic, and full of life, just like the events themselves.